Niyathi Pramod, Blogger at Edumarz
Table of Contents
CUET Overview
CUET Mass Media Syllabus
1. Communication
2. Journalism
3. TV
4. Radio
5. Cinema
6. Social Media
7. New Media
FAQs
CUET Overview
Common University Entrance Exam (CUET) is a competitive exam conducted by the National Testing Agency (NTA). The CUET examination allows aspirants to apply to various central universities in India. Those wishing to attempt the Mass Media & Communication (318) exam must prepare with the syllabus released by NTA, which is entirely based on the Class 12 syllabus. The CUET 2022 syllabus chosen for aspirants who wish to apply for undergraduate programs covers various vital topics that applicants must master to achieve a high grade on the exam.
CUET Mass Media Syllabus
1. Communication
(i) Culture and Communication
Culture – what is it? Relationship between mass media and culture; communication in a cultural environment; media as a means of cultural transmission; representation and profiling in mass media.
(ii) Communications and social change
Meaning of societal transformation and the role of media in igniting it.
2. Journalism
(i) Qualities of a good Journalist
An awareness of the following qualities: a knack for the news, curiosity, language proficiency, reliability, and empathy.
(ii) Ethical Issues in Journalism
Examples and a brief explanation of each of the following: sensationalism, fake news, paid news, plagiarism, advertorials, political reporting, and sting operations.
3. TV
(i) Advertising
Advertising principles and methods, advertising functions, and advertising types are covered in order (Cross promotions, Merchandise, Convert Advertising), Advertising Formats
(ii) Film
4. Radio
(i) Writing for Radio
A radio script should have the following qualities: conversational language, an energetic voice, short words, no technical jargon, and the capacity to conjure up images.
(ii) Recording Radio Programmes
Describe the many types of microphones, amplifiers, sound mixers, speakers, and audio recording equipment used in radio studios and transmission.
(iii) Radio Jockeying
Role of a radio DJ; necessary abilities include linguistic proficiency (spoken and written), audience connection, and equipment expertise.
5. Cinema
(i) History of Cinema
An overview of the pioneering research conducted by the Lumiere Brothers, John Grierson, Robert Flaharty, and Dada Saheb Phalke.
(ii) Cinema Genres.
Understanding the definition of genre theory; familiarity with the various genres (using appropriate examples): action, westerns, comedy, crime, drama, fantasy/sci-fi, historical, animation, romance, and musical.
(iii)Cinema and Social Change.
Issues depicted and low-budget production methods in the parallel cinema movement in India (using instances like Shyam Benegal’s Manthan as examples).
6. Social Media
(i) Definition of social media.
(ii) Types of social media platforms. Self-explanatory.
(iii) Role of social media in democracy.
(iv) Cyber Crime.
(v) Netiquettes
7. New Media
Internet as the gathering place for all media.
Broadcasting
A few people broadcasting to a huge number of recipients is the mass communication model.
enormous organization.
substantial technology infrastructure
large-scale earnings
the result of the Internet’s altered worldview.
enabling someone to publish information online.
Information or a message transmitted through one channel might cause action in others.
the same information from numerous sources.
the unprecedented global dissemination of the information among people.
rapidity of opinion formation at the local, governmental, and international levels.
the new information order’s socio-political repercussions.
the consolidation of democracy
Trends in Mass Communication that are Emerging
FAQs
Q. Where can I find the detailed syllabus?
A. The detailed syllabus has been uploaded by the National Testing Agency and can be found here.
Q. When will the exam be conducted?
A. This is yet to be announced by the National Testing Agency. Once released, it will be posted as an official notification on their website.
Q. Where can I download the Admit card from?
A. This is yet to be released by the National Testing Agency. Once it is released, it will be posted as an official notification on their website, after which students can find the admit card here.